Strategic Documents
Communication strategy
Depends significantly on the specific project
Normally includes: status analysis, identification of objectives and ways to achieve, plan of activities, choice of channels, schedule, budget
Optional: public surveys, marketing campaigns, visual identity, branding, corporate identity
Discussions with the municipality and the public
Recommended processing time
Varies according to the scope, normally several months
Recommended use
Cities
Public entities
School facilities
Companies
Public relations strategy
Depends significantly on the specific project
Normally includes: baseline, accountability, questionnaire survey, public communication channels, collaboration, information campaigns, media monitoring, public participation (public hearings, school forums, participatory budgeting, surveys), crisis communication (natural disaster type), setting strategic objectives
Optional: citizen satisfaction survey
Recommended processing time
Varies according to the scope, normally several months
Recommended use
Cities
Public entities
Media strategy
Depends significantly on the specific project
Typically includes: media environment analysis, identification of target groups, selection of appropriate media channels, creation of media messages, cooperation with journalists and influencers, crisis communication
Optional: media image monitoring, press release creation, media training
Recommended processing time
Varies according to the scope, normally several months
Recommended use
Cities
Public entities
Companies
Marketing strategy
Depends significantly on the specific project
Typically includes: market and competition analysis, segmentation of target groups, marketing mix (product, price, distribution, promotion), selection of appropriate marketing tools, setting KPIs, monitoring of results.
Optional: advertising campaigns, influencer marketing, and content marketing
Recommended processing time
Varies according to the scope, normally several months
Recommended use
Public entities
Companies
Start-ups
Internal communication strategy
Depends significantly on the specific project
Typically includes: analysis of current communication, setting up internal channels (emails, intranet, meetings), definition of communication hierarchy, employee involvement, feedback, and internal culture.
Optional: workshops, internal surveys, and gamification
Recommended processing time
Varies according to the scope, typically several months
Recommended use
Public institutions
NGOs
Companies
Setting up participatory processes
Description of methods of public participation in decision-making processes, target group analysis, participation plan, public consultations, surveys, participatory budgets, and feedback
Optional: school forums, online platforms
Recommended processing time
Varies according to the scope, normally several months
Recommended use
Cities
Public entities
Crisis communication strategy
Depends on the nature of the risks and the organisation
Typically includes identifying potential crises, setting up crisis communications, developing communication procedures, assigning responsibilities, responding to media pressure, and communicating with the public during a crisis.
Optional: media training, crisis simulations
Recommended processing time
Usually several months
Recommended use
Cities
Public institutions
Companies
Digital communication strategy
Typically includes: digital channel analysis, content and format design, social media strategy, email communication, online advertising, SEO, performance monitoring, and evaluation
Optional: chatbots, automation, content personalization
Recommended processing time
Typically several months
Recommended use
Public institutions
Non-profit organisations
Companies
Branding strategy
Typically includes: brand analysis, target groups, visual identity, brand positioning, communication style, tone of voice, brand building strategy
Optional: slogan creation, visual identity guide, rebranding
Recommended processing time
Varies according to the scope, typically several months
Recommended use
Cities
Institutions
Companies
Stakeholder Engagement Strategy
Plan for interaction with key partners, identification of stakeholders, analysis of their needs, engagement strategy, communication channels, and involvement in decision-making processes
Optional: workshops, focus groups, regular meetings
Recommended processing time
Typically several months
Recommended use
Cities
Public entities
Companies
Public Relations
Participation in councils
Preparation of materials, presentations
Moderation
Argumentative reinforcement in professional areas
Recommended processing time
Varies according to the scope, typically a few days
Recommended use
Cities
Participation in public hearings
Preparation of materials, presentations
Moderation
Argumentative reinforcement in professional areas
Recommended processing time
Varies according to the scope, normally a few days
Recommended use
Cities
Public entities
Developers
Socio-demographic Surveys
Feedback maps
Map preparation, data collection (online/offline), analysis of results, visualization of outputs
Optional: public hearings, interactive web platforms
Recommended processing time
Varies according to the scope, normally a few weeks
Recommended use
Cities
Urban planners
Planners
Mobility and transport behaviour survey
For example: traffic sociological surveys
Typically includes: questionnaire survey, traffic flow monitoring, public transport
efficiency evaluation, pedestrian and cycling analysis
Optional: simulation of traffic flows, testing of new traffic solutions
Recommended processing time
Varies according to the scope, normally a few months
Recommended use
Cities
Public entities
Transport planners
Questionnaire survey
For example: traffic sociological surveys
Questionnaire design, data collection (online/offline), analysis and interpretation of results, recommendations
Optional: focus groups, in-depth interviews
Recommended processing time
Varies according to the scope, normally a few months
Recommended use
Cities
Public entities
Transport planners
Impact analysis of urban changes
For example: traffic sociological surveys
Data collection and analysis, socio-economic impact assessment, impact on infrastructure, mobility and environment
Optional: modelling of future development scenarios, public participation
Recommended processing time
Varies according to the scope, normally a few months
Recommended use
Cities
Urban planners
Planners
Participatory inquiry
For example: traffic sociological surveys
Normally includes: organization of public debates, implementation of surveys and questionnaires, analysis of feedback, implementation of results into decision-making processes
Optional: online platforms for participation, workshops with citizens
Recommended processing time
Varies according to the scope, normally a few months
Recommended use
Cities
Public institutions
Urban planners
Service availability analysis
For example: traffic sociological surveys
Assessment of the availability of key public and commercial services in the area, collection and analysis of geographical data, identification of areas with insufficient availability of services, suggestions for improvement
Optional: real-time mapping, participatory analysis with the public
Recommended processing time
Varies according to the scope, normally a few months
Recommended use
Cities
Public entities
Planners